About Black In Britain.

Inside our site

RIGHTING THE WRONGS IN BLACK AND WHITE

26 MAR 08 BlackInBritain.co.uk was created in 2001 to counter the negative depiction of Black people in the national press. These pronounced images of Black people have a profound influence on today’s communities and our youth. We don't believe in reinforcing and encouraging negative stereotypes.

Together with our media partners we've cultivated an unique audience of 57,000 loyal readers. Our aim is to provide on single site access information that will have a positive impact the Black community.

We know how the mainstream media focus on the negative and where Black people are featured outside of the news, it’s normally sports, arts and entertainment related. But there's more to the Black community than that. With our partner organisations and groups we strive to provide a window on who's doing what, where and how within our community. Our content and lists are becoming more comprehensive all the time.

BlackInBritain sets out to redress the mainstream media imbalance by providing a single personality-centred website where the exploits of Black people making the news is highlighted with their achievements are listed, with the how, the where and when, as it relates to whatever they are best known.

The most popular names, the good and bad, are featured and listed in the main who’s who index alongside a detailed profile; the lesser known individuals are featured in the searchable A-Z reference index.

BlackInBritain therefore puts into context the Black presence in Britain and takes into account the contributions made by the said individuals listed and offsets it against the negative images readily spouted by the mainstream media.

At BlackInBritain we throw the spotlight on the ordinary people doing extraordinary things. But its not a new idea. Every year since our conception in 2001 newspapers produce lists very similar to ours, but nowhere does a comprehensive database exist for the benefit of the Black Briton seeking enfranchisement.

ALL CONTENT is provided in conjunction with our media partners, who are all actively working within the community. This helps provide a balanced objective editorial view and keeps our fingers on the pulse of community. Collectively we say there are positive things happening to Britain’s Black people. We attempt to do that on a weekly basis via the profiles, features and stories.

The popular press like to hold up certain people as positive ‘role models’ but at BlackInBritain we suggests choosing your own from reading through the oceans of people profiles, references and comment pieces.

Enjoy

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